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Intracoastal Realty Case Study

Case Study with Intracoastal Realty

Customer Profile

Intracoastal Realty is a full-service real estate brokerage specialising in residential real estate. With headquarters in Wilmington NC (North Carolina) the company has ten offices and 600+ real estate agents and staff, serving clients in Wilmington, Wrightsville Beach, Carolina Beach, Kure Beach, Southport, Bald Head Island, Ocean Isle Beach, Leland, Hampstead, and Topsail area.


Similar to a few other real estate companies, Intracoastal Realty is located on the coast. This coast is prone to hurricanes, and other severe weather conditions, which became a factor in the company’s decision to run essential IT services in the cloud rather than on-premises.

Making print part of its cloud-first strategy was driven by a desire to streamline management of the infrastructure and shore up security across a distributed rather than centralised print environment.

The company’s 18 printing devices installed across ten locations are used by office staff as well as the company’s independent agents. “We have people who go into the same office every day, they have a desktop computer, so providing access to a printer is pretty simple,” CIO John Schweighardt explained.

“But we also have independent agents, using their own technology and visit two or three different offices each week – making printing secure and easily accessible to them without needing IT support, was key.”

Print is a business-critical function for Intracoastal Realty. “In real estate, agents have to move quickly. When it comes to signing contracts, time is of the essence, and if the technology is slowing them down, my phone rings off the hook,” John explained.

One of the biggest drivers for change was to reduce the time spent managing the print infrastructure. The realtors travel from office to office, which meant if they didn't have the right drivers, they couldn't print from their laptops.

Setting up new users was placing undue pressure on the help desk. We needed a solution that removed the requirement for individual drivers and which would enable our agents to be able to print, copy and scan from any location,” John shared.


The company’s print provider proposed a trial of the Y Soft SAFEQ Cloud. John did some due diligence to ensure the platform met all of the company’s requirements and following a recommendation from an IT provider who is leveraging SAFEQ Cloud to manage a large print estate for a New Jersey-based media company, installed SAFEQ Cloud across the entire fleet.


In the first nine months since installing SAFEQ Cloud, around 350 of the company’s agents are using it to manage their printing monthly. “Printing is a heavily used function, to put this into perspective, on a typical month our printers process around 10,000 print jobs, equating to over fifty-thousand printouts,” John said.

He continued: “As a small IT department, the only way we could support the business’ growth trajectory was to streamline processes and automate as much as we can. Everything is so much simpler now, when we hire a new agent, we simply load the software from the intranet, and they are connected to the print infrastructure without having to come into the office."

A significant benefit of the migration was the simplicity experienced when printing through the cloud.

"Our focus now is on reviewing the added benefits, rather than installing, managing, and maintaining print drivers and doing all of the updates when we roll out a new printer, or when an agent buys a new computer, that’s a huge time saver.

SAFEQ Cloud has also improved the company’s security posture.Pull print functionality means printouts are only released once the agent authenticates via a PIN code at a printer.
That’s been a huge value-add as we know sensitive documents such as offers or contracts for example aren’t lying idle on printers where anyone can see them,” John noted.

Location-aware functionality has also been well received. “When an agent visits any of our offices they only see the printers available to them at that location, which makes life much easier for them and doesn’t end up in a call to the helpdesk” he added.

Another benefit was the ability to enable mobile printing.

“Now our people simply load the Y Soft app on their phone, and they can securely print to any printer in the company - that was a big win for us.”

In conclusion, John said: “Printing is done every day, 24 hours a day and if it didn’t work my team would know about it. I sent an email round asking everyone what they thought and if we met our goals - the response was a resounding ‘it’s great, we love it’. There’s no better testimonial than that.”

As shown by John and the Intracoastal Realty team, there are incredible benefits to leverage when moving print to the cloud and letting go of print management altogether. But moving to the cloud is a big change. That's why we offer a full 30-day free trial of SAFEQ Cloud, so you know you want to implement it before you commit and invest.

Get your full month of exploring our subscription-based print software now.

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