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Nielsen Holdings Case Study

Customer Profile

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Their approach combines exclusive Nielsen data with other diverse data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has consistently delivered data and analytics rooted in scientific rigor and driven by continuous innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.



In search of improved reliability and reduced breakdowns, Nielsen sought printer upgrades that would surpass the performance of their previous machines. Additionally, their focus on digitization resulted in a decreased need for printers and copiers.

Rita Helvadjian, senior administration assistant, Nielsen, said, “Like a lot of businesses, Nielsen is pushing for more digital workflows and interactions, so we needed to reduce the number of printers. We also wanted machines that were smaller, faster, and cheaper.”

The new printers were distributed across two offices, with 300 users in Sydney and 80 in Melbourne. Nielsen needed a smarter way to manage its printers to keep costs low. As an illustration, the company's current licensing agreement was determined by the number of employees rather than the number of machines in use.


Nielsen took a smart approach by seeking competitive bids in the market to find the perfect printers at the best prices. They also needed a partner who could offer software solutions for their print activity reporting needs. After careful consideration, they chose Konica Minolta devices for their reliability, functionality, and cost-effectiveness. These printers outshined the competition and proved to be the ideal choice for Nielsen's printing requirements.

Konica Minolta suggested Nielsen adopt the YSoft SAFEQ 6 enterprise workflow platform, which operates on a per-machine licensing cost basis instead of per-user. This enabled Nielsen to align their licensing expenses with their actual printer usage, resulting in improved cost efficiency.

Rita Helvadjian said, “We were looking for a solution where every individual would enter their tag and log in before printing, which would identify them. We wanted to see a monthly report with full transparency into printer use so we could see where we could reduce costs.” 


Rita Helvadjian said, “We can give business users and managers a report that shows who is the highest printer user. We can use that information to identify whether people are printing unnecessarily and if there are ways to reduce the amount and cost of the printing they do. In the past, we had to manually manage people’s access to printers, which was time consuming and not always efficient or accurate.”

When it comes to the Konica Minolta machines, Nielsen is getting the return on investment it had hoped for.

Rita Helvadjian said, “The Konica Minolta machines are fast and reliable. We have a flexible rental contract so we can reduce the number of printers if necessary or add others if needed.”